ZOOM: The Global Race to Fuel the Car of the Future by by Vijay Vaitheeswaran and Iain Carson.
New Energy – Our new President, Barack Obama, has promised to chart our mission to new energy as we once raced our way to the moon. These are exciting times! If you are like me, you are sensing the swell of an impending technological revolution that will likely propel our economy, nation and world into the new century. This is a wave I want to ride! Mankind was made to innovate, discover and manage creation. We fail our purpose when we flounder in stagnation, forget the passion and adventure of life and dismiss our responsibility as stewards of our planet and communities.
All great companies continually reinvent themselves and invest their core on the next great thing. Detroit has become stagnant for decades. Innovation in the auto industry seems to have been on pause, cryogenicly frozen by accountants and an inflexible workforce and management team. They seem to have lost their vision of the future. It is time for change.�